Website Promotion

Web site promotion is the continuing process to promote a web site to bring more visitors to the website and to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.

Why web promotion?

The emanation of globalize trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their services and products. This is especially difficult given that they often operate on tight marketing budgets.

In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools like print and electronics media such as newspaper, magazine, radio and television advertisements, unaware of the advantages that web promotion offers. All too often, these entrepreneurs focus on the disadvantages of web promotion and fail to adequately take advantage of the opportunities that it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than web promotion.

To most small business entrepreneurs, marketing or promoting their products or services via the Web can be an intimidating task. However, with adequate information small businesses can benefit significantly from web promotion while minimizing the disadvantages that it presents. In fact, it may prove to be the marketing strategy that generates the highest return on investment.

Advantages of web promotion

Cost Effective and Enduring Marketing Strategies

Market Penetration

Low Cost, Instant Communication

Content is Timeless

Real Time Statistics For Measuring Success of Promotion Campaign

Time Saving

Web promotion Planning

The key to successful web promotion strategy is constant testing, revising and optimizing and the web site should be ranked well thereby, maximizing the yours ROI (Return On Investment). This is done by measuring the complete interaction of the visitors to the site from acquisition to conversion and retention.

Preliminary analysis is done the bases of the suggested keywords as per discussions with the clients, revolving around their business.

Thus, keeping those keywords in to consideration a comprehensive, targeted, progressive strategy is required for your web site promotion in search engines like Goggle (Europe and USA versions), Yahoo, MSN, AltaVista etc.

Web promotion Techniques

Many techniques such as content development according to organic and crawler-based search engines, search engine optimization (SEO), and search engine submission, are to be used for increasing the traffic to a web site.

web promotion strategy

The key to successful web promotion strategy is constant testing, revising and optimizing and the web site should be ranked well thereby, maximizing the yours ROI (Return On Investment). This is done by measuring the complete interaction of the visitors to the site from acquisition to conversion and retention.

Preliminary analysis is done the bases of the suggested keywords as per discussions with the clients, revolving around their business.

Thus, keeping those keywords in to consideration a comprehensive, targeted, progressive strategy is required for your website promotion in search engines like Goggle (Europe and USA versions), Yahoo, MSN, AltaVista etc.

To begin the process, a few details are we required from the you

Communicate the campaign objective and the reasons thereof provide a set of basic keywords.

Explain the current status of the site in detail.

Explain and sort out the type of search engine optimisation activity required and spell clarity on the specifications if any required at his/her end.

Agree upon a feasible time period.
The Initial Phase:

In the process of the web promotion plan we render the following by closely working hand in hand with the client:

A complete analysis of the site and business across demographic, geographic, and target audience classifications.

An in depth study and SWOT analysis of the competitors - their target group, ranking and on the whole a detailed competitive analysis.

Working together with the your to identify the campaign objective.

Search term analysis to develop keywords that describe the yours business and that which render maximum ROI.

Write descriptions to fit well and comply with the search engine rules and specifications

Ensure that the content invites the best potential visitors. One of the key roles of the search engine optimisation function is to ensure that the keyword density serves the need of inviting the most potential visitors

Constant monitoring and modifications to suit the need of attaining maximum ROI is worked out periodically to ensure effectiveness of the site(if required).
web promotion Time Schedule:

The initial 10 to 15 days are necessary to understand the objective, your business, in developing descriptions with keyword specifications in synchronization with website, and to arrive at a feasible time schedule for benefits of the parties involved.

Another week's time is required to begin the campaign.

In another 15-20 days the campaign would be all set to take off - up and running. Thus, minimum 3 months for expected results.

In a nutshell, the Web Promotion Plan includes the following:
An in depth site analysis.

An initial ranking report to find out where your website ranks today.

A study on the existing search engine optimization modality in search engines.

A study on competitors and an evaluation of their potentiality.

Customized keyword analysis to define the best suited key phrases for your business. Up to 10 keywords or keyword phrases are included.

Creation of targeted, optimized META tags including title, keyword and description.

The entire site optimization processes.

Creation of a themed link directory and set-up reciprocal linking with at least 50 web sites (if needed).

Addition of robots.txt file so the search engine spiders are able to "crawl" your site with ease. (if needed)

Hand submissions to the top search engines & directories: Google (Europe and USA versions), Yahoo, MSN, AllTheWeb, AOL, AltaVista, AskJeeves, Info Space and other major Search Engines.

Submission to secondary engines and targeted or local directories.

Creation, maintenance and monitoring of site performance and rankings.
Site Monitoring includes :

Site ranking in search engines.

A tab on traffic to site.

Improvisation of keyword density and fine-tuning.

Reporting of site performance periodically.

Recommend changes if required.

Provide consultation and assistance in case you require any service.
Traffic Analysis - Unique Visitors Vs Enquiry

Number of visitors, total hits, and referral engines that bring about leads

Ranking Analysis

Period report on ranking with respect to the targeted keywords in a proper format Study the position of the site with reference to that of the competitors'

Link Analysis

Analysis of total incoming links and identifying the need to increase the incoming links so as to increase the importance of the page in the eyes of search engines also studying the needs for reciprocal links, if required We do not follow automated submissions to search engines. We follow a strict manual submission to search engines within the ethics of online marketing and search engine optimization activities.

We ensure continuous monitoring of sites handled and provide feedback and recommendations wherever changes are required. Analysis, processes and submissions and above all an effective post submission.

Bettersense web promotion services are designed to help you uncover your web site most valuable content and find new clients through cutting-edge research and analysis.

Now comes the most important part! To get visitors to find your site among the millions of sites online, you have to actively market your site. Once your site is up and running, our online marketing staff will optimize your company's listing in the top search engines, and work with you to suggest a series of cost effective advertising solutions which will ensure your web pages are being visited by your target audience. We will recommend available links throughout the Internet, and list you with related directories. PR News Blast Press Releases. If you have a need to view press releases or keep a database for media support and research, any type of database can be created to host a variety of information easily accessed when needed.

E-mail Marketing

E-mail marketing has become such a vital part of e-commerce and web marketing today. There is more to direct e-mail than just sending electronic ad copy. Like all direct marketing, effective e-mail is more a science than an art. E-mail is now a proven direct marketing medium for acquiring and retaining customers, driving transactions and Web traffic, promoting and extending brand identity and providing highly personalized communication. With e-mail marketing you can direct advertising for your website to promote any special, grand opening or other events.

Banner Ads

Billboards of the Internet - Every media plan should include some form of non-traditional advertising.

Global Product Engineering Outsourcing

Collaborating with clients across the product development lifecycle to boost R&D performance and drive innovation.

Online Newsletters

Additional Marketing - Do you print a regular newsletter and mail out to your customers or staff located in different branch offices? Newsletters present employees and customers with useful content and information. How about getting additional coverage by creating an online version of your newsletter as part of your internet website or for your intranet employees only. Newsletters are designed to build customer loyalty and trust.