Guaranteed Top 10 Position in Search Engine Optimization-Not Possible

Population of internet has expanded business horizon across the world. Today even small business firms are doing business by sitting on computer. To do business through internet does not need any other marketing investment like offices in other countries, mediators like wholesale, agent, dealers or distributors, advertisement in trade journals etc. You only need to have good positioning of your website in leading search engines. Now this fact will trigger anyone’s mind when he reads, hears or analyses his competitor’s progress through internet marketing. This is the time when you become desperate to list your website with top position in leading search engines. Some more research will make you learn about one word i.e. Search Engine Optimization.

Search engine optimization is a mix of science and art, which helps you in positioning your website in search engine with high ranking by specific keywords relevant to your business.

Now you will desperately look for the company engaged into the business of search engine optimization. You will come across different companies where some company will give you guaranteed top position in google and yahoo. You also want to grow very fast so you will be tempted by the SEO company claiming top 10 guarantee in search engines. It is not possible to have knowledge of each and every field so you have to make your business decision by facts. But in optimizing your website, you do not have time to think. You will like to go to the company who promises you to list your website in top 10 positions immediately. You will find no. of companies who will claim for search engine optimization with top 10 listing in Google, top listing in Yahoo and top listing MSN. You choose from the companies who guarantee for top 10 position and pay your hard earned money to them. Now you are sure that you will start getting business inquiries, but you realize that your site is not listed even in first 10 pages with desired keyword and to get business inquiry has been a dream. When you contact your SEO company they will show your listing with your company name means if your company name is XYZ Inc. you will be listed with XYZ as they will show you the fine print of the contract that no where the guarantee for listing of your website with your choice of keywords is written. They will show you the positioning with vague keywords. Your time and money have now gone.

Why guaranteed top position is not possible in Search Engines?

The real fact is that the SEO companies do not control any leading search engines nor do they have any type of “Special Relationship“. When Search Engines change their algorithm the listing also varies.

Do you know what google says about guaranteed top listing?

Please view www.google.com/webmasters/seo.html

Do you know what MSN tells about top ranking?

Please view http://search.msn.com/docs/siteowner.aspx?t=SEARCH_WEBMASTER_CONC_AboutSiteRanking.htm

So, it is not possible to have guaranteed top listing in popular search engines like google, yahoo or MSN. They can manipulate with fake search listings. There is no short cut for search engine ranking. It is a complete knowledge base and each site should have different strategy. There is no thumb rule of good ranking except relevant content. We also have to consider google’s aging delay while we assign search engine optimization assignment to any SEO Company. Do not burn your money in this type of claim. We also suggest that before you go ahead with SEO projects you should ask reference of the companies whose SEO work is done by that SEO Company. Ask reference of the Search Engine Optimization Company without any hesitation from the few clients as it is not money but time which will never come back.


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Google’s New Algorithm to Rank Pages and Detect Spam: “PhraseRank”?

PhraseRank

From the very beginning, Google’s distinctive feature was the hyperlink induced popularity ranking. Algorithms using text content to evaluate relevancy of web documents played much lesser role. The reasons to this disparity are purely pragmatical: authors of web documents have total control over their content and are at liberty to modify it to deceive ranking algorithms and get higher positions in search results. Hyperlinks however are much less influenced by webmasters and provide a more reliable measure of authority (link weight) and relevance (link anchor).

Now Google introduces a new way to evaluate relevancy of a web document based on its content which might prove itself to be immune to manipulation attempts such as adjusting the keyword density or the automated generation of keyword-rich web pages. Actually the new system can become a remedy against MFA (Made For AdSense) sites that display meaningless scrapped keyword-rich content with paid contextual advertisements.

The new indexing and ranking system is based on the use of phrases. From a user’s point of view search queries in most cases are phrases or ‘concepts’, rather than sets of keywords. Despite this, conventional indexing systems still rely on individual terms. Indexing of phrases is avoided because the identification of all possible combinations of words would require immense computational and memory resources. For example a lexicon of 200,000 unique words could have approx. 3.2×1026 phrases – with no system capable to store such a great amount of data in memory or efficiently manipulate it.

This problem is solved in the new system, which identifies phrases that are sufficiently frequent and distinguished in the crawled documents. By detecting phrases and indicating that they are ‘valid’ the system can identify multiple word phrases. This eliminates the need to index all the possible combinations of words in phrases that vary in length.

Another important feature is the ability of phrases to predict the presence of other phrases in a webpage. For example a phrase ‘President of the United States’ indicates that the document most likely contains the phrase ‘White House’. For every phrase the system creates a corresponding list of related phrases ordered according to their significance. This enables the system to detect spam pages based on the excessive appearance of related phrases.

So how does the system work?

Why Phrase based indexing and retrieval is important

The problem facing search engines is that the direct "Boolean" matching of query terms is known to have its limitations. One problem is that it doesn’t identify documents that do not have the query terms, but have related words. IT is a very tightly defined result. A search on "Florida Snakes" doesn’t return results related to local species, (Black Pine for example) Conversely it is likely to also retrieve and highly rank documents related to ‘Florida’ rather then the desired or intended query.

Creating better clusters

The answer is a methodology that uses phrases to index, search, rank, and create descriptions for websites. It looks to identify phrases that have frequent and/or distinguished/unique usage. Using this methodology phrases of four, five, or more terms, can be identified. To establish a ‘predictive measure’ the system can identify phrases that are related to one another. A prediction measure is used that relates the actual usage to an ‘expected usage’ of the two phrases. In essence, the more ‘expected’ related phrasings there are within a document, the higher the score will be.

What is considered to be related phrases are those that are commonly used to discuss or describe a topic or concept, such as "President of the United States" and "White House.", seemingly semantic unknowns, under a Boolean system, but of obvious relation to each other. Phrased based indexing and retrieval systems help alleviate this problem

Sharing services outsourcing latest buzzword

It's not just offshore outsourcing that can produce unusual partners. The outsourcing of back-office operations within the UK can also lead to some unlikely pairings.

University Hospital Birmingham and BAE Systems are not natural bedfellows, but both organisations have been sharing the same payroll services under an unusual joint venture that could serve as a model for many other large companies.

BAE first contracted out its back-office functions in 2001 as part of a deal with a then unknown start-up called Xchanging. Its founder, David Andrews, had made a name for himself in outsourcing while at Andersen Consulting (later Accenture) where he struck the industry's first large deal to take over BP's back office team in Aberdeen.

Branching out on his own, he decided to offer BAE a slightly different deal that would leave the defence group with a half-share in a company they set up to manage the contract. BAE employees involved transferred over - so Xchanging won itself a ready-made human resources and procurement team - but the new joint venture would also be free to tender for other outsourcing contracts.

Six years later, the partnership has attracted some 20 other customers, including a deal to handle about 15 per cent of the NHS payroll for big employers such as University Hospital Birmingham. Several of the original BAE human resources managers are still in senior positions, but the feel of the company is very much part of Xchanging, and BAE last week finally sold its stake for 57m pounds.

By any standard, it's a healthy profit from a part of the company that was previously regarded as a cost centre. Including dividends, BAE has made around 100m pounds since the partnership began in 2001.

Xchanging, which was backed by private equity investor General Atlantic, is also rumoured to be looking at a stock market flotation later this spring.

The question many will ask though is what sense it makes to be handling such diverse employers side-by-side. Surely managing nurses is a world away from building aircraft carriers?

Andrews is quick to point out that many procedures such as dealing with new employees joining or pensions are similar. "This is all about standardisation and systems," he says. It is fair to say that business process outsourcing attracts personalities keen on the business of process. Performance across the company is tracked in meticulous detail over colourful charts that define and measure every possible aspect of the contract. It may not suit everyone's tastes, but at least employees know what level of service they can expect when they ring up with an HR request.

Xchanging also makes use of some offshore facilities in Delhi to bring down the overall cost of the services provided. While this makes sense for private sector employers such as BAE, the true test of political will may come if a future government is asked whether chunks of the NHS work can be offshored too.

Source : www.offshoringtimes.com

Outsourcing - Are we worrying Unnecessarily

While outsourcing of low-end functions leads to a net loss in onshore jobs, higher-end functions actually create onshore jobs, why. This is because high-end jobs are sticky in nature and create value for the customer onshore, which fuels growth and hence creates more jobs.

While outsourcing is still taking onshore jobs, it's doing so in decreasing numbers. And there's a pronounced shift occurring from low- to high-end functions sent offshore which, according to the study, will produce a net gain in domestic jobs. Overall, this is good news for outsourcing and good news for onshore workers.

So what is the fear all about? A recent study by Duke/Booz confirms that high-end functions lead to a loss of managerial control. The primary challenges found with low-end functions like call centers are cultural differences and political repercussion. With high-end functions, such as software development, the challenges are more tangible--and, in many respects, more addressable.

It's no wonder that it has taken organizations some time to get used to the idea of sending complex, costly and business-critical processes offshore. Simply put, organizations have better control over business processes. While sending high-end functions offshore can yield cost and skill advantages, it does so at a cost: Loss of visibility and managerial control.

"You can't chew more than your capacity is the often quoted in software development circles. Software development is a relatively unstructured and creative process and has always been a dark domain in the best of circumstances; the light hasn't been particularly good for understanding what's taking place within a software project. This is because software development and other knowledge worker processes are often considered a black art, highly creative, spontaneous crafts that can't be rushed or even closely managed. As a result, they're typically left alone and left to chance.

But the reality is that this laissez faire model is fraught with risk, particularly when you introduce the physical, temporal, cultural and organizational barriers that accompany offshore development. Without a means for oversight and control, organizations will see a high rate of project failures, resulting in contract cancellations, eroding goodwill, and erasing the promised benefits of outsourcing.

But organizations can mitigate the risks by insisting offshore partners provide consistent and empirical metrics as the vital indicators of the progress and productivity of outsourced processes.

So even when a manager thinks they're updated with information to keep their offshore projects on track, the information is likely to be incomplete, and flawed. Despite advancements in communication and collaboration tools, the geographic distribution of teams through offshoring and outsourcing renders managers effectively blind.

One of the key requirements to managing offshore projects is measuring how time is being spent. This enables you to analyze and act on the "investment profile" of your teams--are they aligned to the right priorities, activities, and best practices? How is their performance and productivity? Are there environmental factors that are getting in the way?

There are several ways you can measure where time is being spent:

Communicate with the team--but this is distracting; but you can check the time sheet and Project Management system.

Just take a walk - but that is intrusive and jarring to the team, and it's simply impossible when your team is located ten time zones away and it's certainly not possible when you're not directly managing the team;

This is the ideal scenario for automated collection of activity-based data. Rather than guessing where time was spent, you arrive at work with an accurate and up-to-date picture of where investments were made while you were sleeping. It gives you the power to know which empowers you to effectively manage where the light isn't good.

Service providers delivering this level of visibility will become trusted partners, profiting from long-term client loyalty and powerful differentiation in the highly competitive outsource marketplace. So should outsourcing be feared?

Source : www.offshoringtimes.com